Challenges

Our journey was not without its hurdles. We navigated challenges related to scaling our operations, ensuring consistent quality across our product range, and educating the market about the benefits of hydroponics.

Adapting to the rapidly evolving technology landscape and maintaining sustainability in every facet of our operations also posed significant challenges.

Navigating the Path to
Innovation in Agriculture

Pioneering Pesticide-Free Cultivation

Transitioning to a pesticide-free cultivation model over four years required significant R&D investment. We identified and integrated biological pest control methods, undergoing extensive trial and error to find the most effective bioagents for different crops. This iterative process was crucial for eliminating chemical pesticides while ensuring the health and safety of our produce.

Crop Variant Development and Adaptation

Developing crop variants for hydroponic conditions required rigorous genetic research and experimentation. Our goal was to enhance crops' suitability and adaptability to the controlled environment, optimizing their nutritional value, taste, and yield. This endeavor demanded a deep understanding of plant genetics and the effects of various environmental factors on plant growth.

Localisation and Yield Assurance

Localizing crops to specific geographical and climatic conditions posed significant challenges in ensuring suitability and yield. Achieving consistent quality and high yield across diverse crop variants required continuous R&D, as well as the development of tailored nutrient formulas and climate control strategies.

Infrastructure Development

Building the infrastructure for large-scale hydroponic farming posed substantial logistical and financial challenges. Constructing climate-controlled greenhouses and installing advanced irrigation and monitoring systems were crucial for scaling operations while maintaining sustainability and efficiency.

Sustainability in Every Facet

Keeping pace with rapid advancements in AI and IoT posed significant challenges. Continuous learning, adaptation, and investment in the latest technologies were and continue to be essential for enhancing efficiency, productivity, and sustainability.

Maintaining sustainability across all operations required innovative solutions and constant vigilance. We implemented renewable energy sources, recycled water, and optimized nutrient use to uphold Simply Fresh's commitment to environmental stewardship.

Produce that is not only better for you but also better for the planet.

FSSAI Registered
GMP Certified
BRCGS Food Safety Certified
GLOBAL GAP Certified
HACCP Certified
ISO 22000:2018 Certified
APEDA Certified
Kosher Certified
Halal Certified
Explore our Produce Range
Discover the bounty of Simply Fresh's hydroponically grown produce, where taste, nutrition, and sustainability converge. 
Simply Fresh Lettuce Collection
Lettuces

Crisp, fresh, and nutrient-rich varieties perfect for salads and sandwiches.

Simply Fresh Leafy Greens Collection
Leafy Greens

A selection of vibrant, nutrient-dense greens for a healthy diet.

Simply Fresh Vine Crops Collection
Vine Crop Collection

Fresh, juicy tomatoes, cucumbers, and more grown on vines for peak flavor.

Simply Fresh Peppers Collection
Peppers Collection

Sweet and spicy varieties, full of flavor and crunch.

Simply Fresh Nutraceuticals Collection
Nutraceuticals Range

Natural, health-boosting ingredients for wellness-focused products.

Simply Fresh Herbs Collection
Herbs Range

Aromatic and fresh herbs to enhance the taste of any meal.

Simply Fresh Indian Greens Collection
Indian Green Collection

Traditional, flavorful greens ideal for authentic Indian cuisine.

Simply Fresh Edible Flowers Collection
Edible Flower Collection

Beautiful, tasty blooms to add a gourmet touch to any dish.

Simply Fresh Micro Greens Collection
Microgreen Collection

Young, tender shoots packed with intense flavors and nutrients.

Simply Fresh Fruits Collection
Fruits Collection

Fresh fruits and pre-cut produce for convenience and quality.

Nourishing you, nurturing the Planet.
Simply Fresh.

Always happy to make the world a better place.

500 Million

LITRES OF WATER SAVED

3400

TONNES OF PESTICIDE AVOIDED

5X

OUTPUT FROM SAME SIZE OF LAND

135

CROP VARIANTS DEVELOPED

Do you Know the Impact of Compromised Food Integrity?

The extensive use of chemical pesticides and fertilizers in conventional farming practices has raised significant concerns over soil degradation, water contamination, and the bio-accumulation of hazardous substances within the food chain.

The current food industry scenario, dominated by large-scale production practices, has increasingly led to the compromise of food quality and environmental sustainability. 

Compromised food integrity often results in the presence of harmful substances, such as chemical residues from pesticides, as well as various additives and preservatives used in processing. These contaminants can pose significant health risks. Long-term exposure to these harmful substances has been linked to more severe health conditions, including an increased risk of cancer due to carcinogenic compounds. These issues underscore the critical need for maintaining food integrity to ensure the safety and well-being of consumers.

Large-scale traditional and commercial farming profoundly impacts the environment, causing deforestation, habitat loss, and reduced biodiversity. It significantly contributes to greenhouse gas emissions, worsening climate change. Intensive farming leads to soil erosion, fertility loss, and water depletion, while runoff from fertilizers and pesticides pollutes water bodies and harms aquatic life. The decline of pollinators due to pesticide use and habitat destruction also threatens crop reproduction and food security.

Continuous cropping and inadequate soil management practices can deplete essential soil nutrients, reducing the nutrient content of the crops. The use of chemical pesticides can impact the nutrient uptake of plants and potentially leave harmful residues on produce. Variations in water quality and availability can affect crop health and nutrient absorption, with contaminated or insufficient water supply hindering plant growth. Environmental stressors such as weather changes and inconsistent growing conditions can further impact the nutritional content of traditionally farmed crops.

Be Good to Yourself.

Be Good to the Earth.

Contact Us

Phone: +91 40 68192500
Mobile: +91 88866 01038
eMail: info@simplyfresh.co.in

Our Registered Office
Simply Fresh Pvt Ltd,
1-10-39-44, Gumidelli Towers,
8A-2, 8th Floor, Begumpet Rd,
Begumpet, Hyderabad,
Telangana 500 016

Our Farm
Simply Fresh Pvt Ltd,
Arjunpatla, Siddipet,
Telangana

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